<aside> Marketing Leader | Digital Transformation Specialist | Campaign Strategist

Brisbane, Queensland, Australia

LinkedIn | Email | 0421 499 372

</aside>

Professional Summary

Award-winning marketing leader with extensive experience in financial services, specialising in digital marketing transformation, campaign management, and customer journey optimisation. Proven track record of delivering measurable results through innovative marketing strategies and stakeholder collaboration.

Core Competencies

• Digital Marketing Strategy

• Campaign Management

• Marketing Automation

• Stakeholder Management

• Compliance & Regulation

• Team Leadership

• Budget Management

• Data Analytics

• Customer Journey Optimisation

• Process Improvement

Professional Experience

Marketing Manager | MOVE Bank

March 2023 - Present

• Lead end-to-end marketing strategy and execution across all channels
• Drive digital transformation initiatives and marketing automation
• Develop and implement targeted acquisition campaigns

Marketing Campaign and Communications Manager | QBANK

September 2021 - March 2023

• Reduced cost per lead by 150% through process optimisation
• Managed omnichannel marketing campaigns
• Implemented compliant marketing automation systems

Marketing Customer Journey Specialist | Firstmac

March 2020 - September 2021

• Generated $12M in new business through lost sales nurture campaign
• Managed multi-brand marketing campaigns