Why I Built a 12-Month Career Roadmap With ChatGPT), And What’s on It

As a marketing leader, I’ve always been focused on driving results, whether that’s through award-winning campaigns, brand strategy, or member engagement. But like a lot of people in fast-paced roles, I found myself planning everything except my own career.

I’ve been having a lot of fun lately asking ChatGPT questions based on what it knows about me. So this year, I decided to create a structured 12-month career roadmap and I used ChatGPT to help me build it.

Why did I turn to AI for Career Strategy?

I’ve been using AI tools across marketing and content for a while now, but I was curious:

Could it help me take everything I’ve done, my wins, my skills, my goals, and map out the most impactful next steps?

I didn’t want a generic checklist or motivational fluff. I wanted structure. Clarity. Prioritisation.

And that’s what I got.

The Prompts I Used to Build It

Here are the exact prompts I gave ChatGPT to shape this plan:

1. “Knowing what you know about me, what do you think I should do for my career in the next 12 months?”
2. “What could a 12-month timeline look like?”
3. “Notion template please”

It turned into a detailed plan with quarterly focus areas, clear goals, and room to evolve. I’ve now turned it into a Notion board that I’ll use (and update) throughout the year.

What does ChatGPT think my goals should be?

1. Cement Your Position as a Marketing Leader

You already have a solid reputation (AMI award, MOVE Bank results, thought leadership content). Now it’s time to elevate that by:

• Speaking at key industry events: Target CMO Summit, ADMA Global Forum, B2B Marketing Leaders Forum. Pitch sessions on ethical marketing, member-driven campaigns, or growing brand trust with small budgets.
• PR + Awards: Keep submitting your campaigns for awards (AMI, Mumbrella, B&T) and aim to be profiled by SmartCompany, Marketing Mag, or AFR’s “Rising Stars” list.
• Board or Advisory Role: Join a marketing advisory board, either in fintech, sustainability, or a startup you believe in. This adds strategic weight to your CV.